ULTIMATELY, it
COMES DOWN TO TASTE

STEVE JOBS

In a 1995 interview found shortly after his death in 2011, Steve Jobs, who had not yet returned to lead Apple from near bankruptcy to become the most valuable company in the world, was asked, “What is the difference between Apple and Microsoft, and how do you know what’s the right direction?” He pondered for a moment, looked up and said, “Ultimately, it comes down to taste.”

“It comes down to exposing yourself to the best things humans have done, and then incorporating those things into what you are doing. The way we’re going to ratchet up our species is to take the best and spread it around, so everyone grows up with better things, and begins to understand the subtleties.”

We at RH subscribe to Steve’s notion of taste, and spend our days curating the very best people, products, ideas and inspiration from around the world. We then carefully integrate each into a composition that renders them more, rather than less, valuable, where the whole becomes greater than the sum of the parts.

From our handcrafted Split Bamboo Collection featured on the cover by John Birch of the famed Wyeth, in New York City (Ancient Origins), to the stunning Geode Quartz Crystal Chandelier by Timothy Oulton, London (A Natural Wonder). From the Thaddeus Forged Iron Tables by Julie Lawrence, Virginia (Forged by Fire), to the glowing Wright Forged Iron Collection by Ian K. Fowler, Chicago (The Craft of the Blacksmith). From our Cactus Silk Pillows woven by villagers in the Atlas Mountains of North Africa (Ancient Moroccan Motifs) to the modern Machinist Pendants by Jonathan Browning, San Francisco (Precision Perfected). We believe each of these new collections, and the many others across the pages of our new 2017 Interiors Source Book, are a reflection of some of the most original thinkers and inspiring designers in our industry today.

There is no denying we are living in a world of more; more websites, more products, more promotions, more confusion, and more chaos. All of which leads to less; less clarity, less quality, less confidence, less time, and, we would argue, less taste. We believe taste lies in the ability to remove what is unnecessary so you can appreciate what is. It’s a process, which my friend Colin Cowie calls “ruthless editing,” and it takes, as Steve Jobs said, “Saying no to a thousand things.”

As you peruse these pages, we hope you will appreciate our efforts to ruthlessly edit, say no to a thousand things, and expose you to what we believe are the very best things humans are creating. We also hope by doing so we, too, ratchet up our species.

What’s the difference between RH and the hundreds of websites presenting an endless array of unedited choices, and how do we know what’s the right direction?

As the late, great, Steve Jobs said, “Ultimately, it comes down to taste.”

We hope you enjoy ours.


Carpe Diem,

Gary Friedman
Chairman / CEO

 
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